Ride further.
Perform better.
Explore more.
Science-backed endurance sports coaching and gravel cycling adventures — personalised for you, wherever you are in your journey.
The science of endurance meets the love of the ride
Nic and Di White bring together decades of competitive and coaching experience across two complementary offerings — personalised endurance coaching for cyclists, runners, and triathletes, and guided gravel adventures ranging from fully supported multi-day tours to self-sufficient bikepacking trips through South Africa's most spectacular terrain.
Every coaching plan and every route is bespoke. Built around you.
What People Are Saying
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I feel great, probably the best shape I have ever been in ever. Thoroughly enjoying & loving cycling!!! Again – THANK YOU DI for the significant role that you play in the phenomenal journey.
— MC
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I have had the pleasure of joining Nic White and his team on numerous Gravel adventures around South Africa. From the pioneering trips to the Waterberg, round trips through the Free State to epic 4 day bike packing journeys to Cape Agulhas, every trip is truly memorable. Nic expertly curates the route, ensuring just enough adventure along the way whilst experiencing the best gravel roads in the country. The accommodation is hand picked to ensure the riders get the best food and sleep to recharge for another big day in the saddle. If you love riding your bike then make sure you put one of Nic's gravel adventures on your bucket list, you won't regret it!
— Rowan
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Nic curates the ultimate bikepacking experience. He has a unique talent for threading together challenging, 'spicy' riding with stunning experiences, creating adventures that absolutely everyone in the group enjoys. Thanks to his background managing racing teams, his logistics are flawless. The tactical gravel routes are phenomenal, and the off-bike stays are always just right—a rare find in adventure cycling! These trips are the secret to my preparation for ultra-cycling events. Highly recommended!
— Duncan
Sport has a way of shaping who we are….the early mornings, the hard climbs, the moments that test you and the ones that reward you.
We built White Inc. around that belief.
Whether we're guiding your training or riding alongside you, we're invested in more than your performance.
We're invested in your experience.
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Meet the Team
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Nic White
Nic White's love of cycling started at 15 and never stopped. Thirteen years as a professional road cyclist took him across the world — UCI Africa Tour winner, African Champion, and stage wins on multiple continents. Since retiring from full-time racing he's competed on the mountain bike circuit, developed some of South Africa's finest young riders, and led gravel adventures through some of the country's most remote terrain.
Away from coaching, Nic works at Freewheel Cycology, a Specialized concept store, where he brings the same depth of experience to everything bike-related — from equipment advice to bike setups.Through White Inc., he channels everything the sport has given him directly into the athletes he coaches and the adventures he leads.
Di White
Di White has been part of the cycling community since she was 12, when she completed her first Cape Argus Cycle Tour with her dad and won her age group. A Sports Science graduate with a Post-Graduate Diploma in Business Management, and a former competitive cyclist, she has spent her career at the intersection of science, coaching, and performance, working with elite cycling teams and coaching under the mentorship of Dr Carol Austin before co-founding White Inc. with Nic in 2014.
Her work as Sports Genetics Education & Engagement Specialist at 3X4 Genetics sits alongside her coaching practice and deepens it, bringing precision health and genetic insights into the way she understands and supports every athlete she works with.
