BIKE IT! A lifestyle worth living



WHITE INC. is a company that brings together the science of cycling with extensive on-the-road experience in the formidable husband/wife team of Nic & Di White. We aim to not only improve your performance on the bike but also to promote your fun and enjoyment of this dynamic sport. 
We understand that our client’s needs are individual and that they derive their enjoyment from cycling on different platforms, and as such, we aim to provide a personalized service that caters for anyone from novice to world class level.
So whether you are an experienced competitive athlete looking for that extra edge, or just a newbie trying to find your way, we can help you to optimize your journey!
   Scientific fitness and performance testing.
   Structured, personalized training plans using Power and/or HR.
   Ongoing interactive coaching from novice to elite level.
   Once-off consultations to review data and training practices for self-coached athletes.
   Customized group / team preparation for specific events, i.e. Argus, joBerg2c, Cape Epic.
   Cycling products for training, Power training tools from Garmin, Wahoo Fitness, Stagespower, Powertap.
   Training camps & cycling trips locally and abroad.




One-two-three for RoadCover at aQuellé Tour Durban
May 1, 2017
Supplied by Nic White from NicWhite
The RoadCover cycling team enjoyed an almost perfect ride to secure a convincing one-two-three finish at the aQuellé Tour Durban, presented by Bridge Fund Managers on Sunday....

RoadCover Helps Soweto Quartet for the Old Mutual joBerg2c!
April 11, 2017
Supplied by Nic White from NicWhite
RoadCover has partnered with the OldMutual joBerg2c initiative to sponsor the entry of the Soweto Quartet Team, assisting with kit and their bikes, along with assistance from Cube Bikes. ...

RoadCover Cycling Team win the Maluti Double90 title for the second year
April 3, 2017
Supplied by Nic White from NicWhite
Maluti Double 90 is a team time trial over a distance of 180km. This tough endurance event focuses on team dynamics, with the time of the 6th rider across the finish line being taken as the team's official time. ...

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