BIKE IT! A lifestyle worth living

WHITE INC. is a company that brings together the science of cycling with extensive on-the-road experience in the formidable husband/wife team of Nic & Di White. We aim to not only improve your performance on the bike but also to promote your fun and enjoyment of this dynamic sport. 

We understand that our client’s needs are individual and that they derive their enjoyment from cycling on different platforms, and as such, we aim to provide a personalized service that caters for anyone from novice to world class level.

So whether you are an experienced competitive athlete looking for that extra edge, or just a newbie trying to find your way, we can help you to optimize your journey!


   Scientific fitness and performance testing.
   Structured, personalized training plans using Power and/or HR.
   Ongoing interactive coaching from novice to elite level.
   Once-off consultations to review data and training practices for self-coached athletes.
   Customized group / team preparation for specific events, i.e. Argus, joBerg2c, Cape Epic.
   Workshops/talks on cycling related topics.
   Training camps & cycling trips locally and abroad.


Team Europcar's Smit wins the D2D, and Gibbons races UCI Worlds!
September 30, 2015
Supplied by Nic White from NicWhite
Over the past week we have watched some exciting racing! UCI World Championships in Richmond USA, and the win of Wille Smit at D2D in Johannesburg....

Race for Victory, Smit wins alone!
September 14, 2015
Supplied by Nic White from NicWhite
Willie Smit stormed to a solo victory at the Rand Water Race for Victory in the south of Johannesburg on Sunday. ...

Gibbons narrowly misses out at Engen Cycle in the City - Durban
September 14, 2015
Supplied by Nic White from NicWhite
It was a photo finish at the Engen Cycle In the City Criterium in Durban and Ryan Gibbons (Team EuropcarSA) narrowly missed out on the win from Nolan Hoffman (Abantu)....

Classic Big Sky Ride - Lesotho
September 2, 2015
Supplied by Nic White from NicWhite
You may have heard of the, but would you like you join this exclusive club? November 27 - 29 ...

October Escape
September 1, 2015
Supplied by Nic White from NicWhite
Challenge yourself – 5 days of road riding! Johannesburg to Durban Tsogo Sun Amashova the final stage! ...

Nedbank Tour de Tuli, a journey through the Wilderness
August 20, 2015
Supplied by Nic White from NicWhite
In just a few days the Nedbank Tour de Tuli granted some privileged mountain bikers access to enjoy a journey through spectacular African countryside. Read about my experience with my group, a Supergroup!...

Ryan Gibbons comes of age at Lost City Classic
August 19, 2015
Rising star Ryan Gibbons received a memorable coming of age gift when he claimed victory in the Powerade Lost City Cycle Classic, presented by Bestmed, in the Pilanesberg on Saturday....

Clover Lowveld Tour, Smit of Team EuropcarSA victorious!
August 11, 2015
Supplied by Nic White from NicWhite
Willie Smit wins the Clover Lowveld tour over the long weekend. The rider from Team EuropcarSA set out to win the 5 day tour close to his home in Mpumalanga. In a dominant display over the opening stages, Smit set his authority on the race and managed to defend his lead until the end. James Tennent of Lights By Linea finished second and defending champion JC Nel of Bonitas rounded off the podium....

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