BIKE IT! A lifestyle worth living

WHITE INC. is a company that brings together the science of cycling with extensive on-the-road experience in the formidable husband/wife team of Nic & Di White. We aim to not only improve your performance on the bike but also to promote your fun and enjoyment of this dynamic sport. 

We understand that our client’s needs are individual and that they derive their enjoyment from cycling on different platforms, and as such, we aim to provide a personalized service that caters for anyone from novice to world class level.

So whether you are an experienced competitive athlete looking for that extra edge, or just a newbie trying to find your way, we can help you to optimize your journey!


   Scientific fitness and performance testing.
   Structured, personalized training plans using Power and/or HR.
   Ongoing interactive coaching from novice to elite level.
   Once-off consultations to review data and training practices for self-coached athletes.
   Customized group / team preparation for specific events, i.e. Argus, joBerg2c, Cape Epic.
   Workshops/talks on cycling related topics.
   Training camps & cycling trips locally and abroad.


October Escape
September 1, 2015
Supplied by Nic White from NicWhite
Challenge yourself – 5 days of road riding! Johannesburg to Durban with Team EuropcarSA Tsogo Sun Amashova the final stage! ...

Nedbank Tour de Tuli, a journey through the Wilderness
August 20, 2015
Supplied by Nic White from NicWhite
In just a few days the Nedbank Tour de Tuli granted some privileged mountain bikers access to enjoy a journey through spectacular African countryside. Read about my experience with my group, a Supergroup!...

Ryan Gibbons comes of age at Lost City Classic
August 19, 2015
Rising star Ryan Gibbons received a memorable coming of age gift when he claimed victory in the Powerade Lost City Cycle Classic, presented by Bestmed, in the Pilanesberg on Saturday....

Clover Lowveld Tour, Smit of Team EuropcarSA victorious!
August 11, 2015
Supplied by Nic White from NicWhite
Willie Smit wins the Clover Lowveld tour over the long weekend. The rider from Team EuropcarSA set out to win the 5 day tour close to his home in Mpumalanga. In a dominant display over the opening stages, Smit set his authority on the race and managed to defend his lead until the end. James Tennent of Lights By Linea finished second and defending champion JC Nel of Bonitas rounded off the podium....

Upcoming Events

Web technology provided by Entelect