BIKE IT! A lifestyle worth living

WHITE INC. is a company that brings together the science of cycling with extensive on-the-road experience in the formidable husband/wife team of Nic & Di White. We aim to not only improve your performance on the bike but also to promote your fun and enjoyment of this dynamic sport. 

We understand that our client’s needs are individual and that they derive their enjoyment from cycling on different platforms, and as such, we aim to provide a personalized service that caters for anyone from novice to world class level.

So whether you are an experienced competitive athlete looking for that extra edge, or just a newbie trying to find your way, we can help you to optimize your journey!


   Scientific fitness and performance testing.
   Structured, personalized training plans using Power and/or HR.
   Ongoing interactive coaching from novice to elite level.
   Once-off consultations to review data and training practices for self-coached athletes.
   Customized group / team preparation for specific events, i.e. Argus, joBerg2c, Cape Epic.
   Workshops/talks on cycling related topics.
   Training camps & cycling trips locally and abroad.


Stefan De Bod wins the Momentum 947 Cycle Challenge
November 16, 2015
Supplied by Nic White from NicWhite
The Momentum 947 Cycle Challenge took place yesterday, closing the roads of Johannesburg for 30 000 cyclists. Stefan De Bod of MTN Qhubeka feeder team won the race after a late attack from the bunch with only three kilometers remaining. ...

FNB Wines 2 Whales with Food Lover's Market
November 11, 2015
Supplied by Nic White from NicWhite
What a ride! Gordon Gilbert, ex - footballer and Nic White partner up for the 3-day mtb stage race, Wines 2 Whales with the Food Lover's Market team!...

The 'Haute Route' - Richard and Bryan Clarke
November 11, 2015
"We did it!" Two South Africans, Richard and Bryan Clarke, who have just returned from Europe are “on top of the world.” ...

Engen Cycle in the City Festival - Cape Town
November 11, 2015
Supplied by Nic White from NicWhite
The Engen Cycle in the City Cape Town Festival took place on Saturday afternoon near the Green Point Stadium....

Smit of Team EuropcarSA wins the Pretoria 104FM Classic
October 26, 2015
Supplied by Nic White from NicWhite
Willie Smit of Team EuropcarSA won the PRETORIA 104.2 FM Cycle Race on Saturday morning. ...

The October Escape ends at the sea!
October 20, 2015
Supplied by Nic White from NicWhite
The five day bike trip to Durban ends after the race event of the Tsogo Sun Amashova. ...

Tsogo Sun Amashova, The Hoff claims 3rd succesive title
October 19, 2015
Supplied by Nic White from NicWhite
Mention the Tsogo Sun Amashova Durban Classic to anyone connected with cycle road racing and the name of Nolan Hoffman will inevitably crop up....

Team Europcar's Smit wins the D2D, and Gibbons races UCI Worlds!
September 30, 2015
Supplied by Nic White from NicWhite
Over the past week we have watched some exciting racing! UCI World Championships in Richmond USA, and the win of Wille Smit at D2D in Johannesburg....

Race for Victory, Smit wins alone!
September 14, 2015
Supplied by Nic White from NicWhite
Willie Smit stormed to a solo victory at the Rand Water Race for Victory in the south of Johannesburg on Sunday. ...

Gibbons narrowly misses out at Engen Cycle in the City - Durban
September 14, 2015
Supplied by Nic White from NicWhite
It was a photo finish at the Engen Cycle In the City Criterium in Durban and Ryan Gibbons (Team EuropcarSA) narrowly missed out on the win from Nolan Hoffman (Abantu)....

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