Who we are

WHITE INC. is a company that brings together the science of cycling with extensive on-the-road experience in the husband/wife team of Nic & Di White. We aim to not only improve your performance on the bike but also to promote your fun and enjoyment of this dynamic sport. We understand that our client’s needs are individual and that they derive their enjoyment from cycling on different platforms, and as such, we aim to provide a personalized service that caters for anyone from novice to world class level. So whether you are an experienced competitive athlete looking for that extra edge, or just a newbie trying to find your way, we can help you to optimize your journey!

What we do

• Scientific fitness and performance testing
• Structured, personalized training plans using Power and/or HR
• Qualified cycling coaches to mentor and motivate you
• Once-off consultations to review data and training practices for self-coached athletes
• Cycling accessories, including on-the-bike power meters, smart trainers, GPS devices
• Bespoke training camps & cycling trips

BIKING ADVENTURES

We love riding our bikes! We enjoy sharing those experiences.

With Nic’s passion for finding the best routes possible, and creating experiences not easily forgotten, you need look no further when wanting to put together a unique biking adventure for you and your friends and colleagues!

Coaching

No two riders are the same, so we aim to provide our clients with training plans that consider the athlete holistically by creating a program that works for them in conjunction with their other commitments.